Mangos mission is to “be present in all cities in the world” while projecting a logical brand image. Providing quality garments at a reasonable price without moving away from the latest fashion for young modern clients.
After analysing Mangos advertising campaigns, music playlists, and other marketing and pr strategies it is quite clear that Mango have used quite a wide range of successful marketing and pr strategies. The promotion of social media is an excellent focal point for Mango, due to its diverse range of communication tactiques using social media platforms However there are quite a range of opportunities that the brand should consider in future reference. One unsuccessful focal point for the mango brand would be using a non-ethnic celebrity for the Spring summer 2016 tribal collection creating angry consumers and customers. The brand has the opportunity to attract more adult consumers for their children using TV Campaigns with kid celebrity icons promoting mangos new children’s collection. Using child celebrities such as Dannielynn Birkhead as well as Max and Emme.
Mango could also do a collection for tall women, creating advertising campaigns, producing live stream fashion shows on social media sites. While also incorporating influential faces promoting spring/summer 2018 advertising campaign whilst promoting this using marketing techniques over a 6 month time period.