Image/Video References
Figure 1 [Available at: http://shop.mango.com/iframe.faces?state=she_006_IN] [Accessed on : 22/4/17] [Publisher: Unknown] Figure 2...
Essay References
Hendriksz, V. (2017). Mango launches new business strategy, strengthens commitment to fast-fashion. [online] Fashionunited.uk. Available...
Evaluation
Mangos mission is to “be present in all cities in the world” while projecting a logical brand image. Providing quality garments at a...
Marketing Trends & SWOT Analysis
Research shows that there are quite a wide range of marketing trends influencing the fashion industry and brands within the industry....
Key Competitors
Mangos key competitors include Whistles, Cos, and Zara. Whistles is a fashion clothing brand with 46 stores within the UK, with...
Consumer Profiles & Current/Previous Marketing Techniques
Target/Consumers- Mango being an urban brand targets a wide range of consumers. The first consumer for mango is Grace a young woman at...
Brand Message & Brand Touch Points
Mangos brand message is to present an edgy, urban brand that is fast fashion with quality clothing. The key touch points for the brand...
Mango PR & Ad Campaigns
Violeta campaign Mango teamed up with Candice Huffine for the Violeta by Mango presented in the Spring/Summer 2016 collection. Violeta is...
Marketing Mix & Product, Place, Price, Promotion
Mango is a fast fashion brand founded in Spain within 1984 by Isacc and Nahman Andic. Producing women’s, mens, kids and babies clothing,...