Mangos key competitors include Whistles, Cos, and Zara. Whistles is a fashion clothing brand with 46 stores within the UK, with contemporary design and effortless style.
This Whistles dress differentiates from mango dresses due to the price, it stands a lot higher than most mango dresses due to the quality and contemporary styles. The dress above stands at £249, in comparison to Mango the mango dress below which stands at £59.99.
The dresses above and above are both made from different rich fabrics , this makes whistles a key competitor due to the rich fabrics used. They are both positioned in the marketplace. Whistles uses Facebook to engage with customers discussing key influencers and icons such as ‘David Lynch’, the page is also about promoting new products that are online and in store. Whistles Twitter page promotes products as well as playlists and there Instagram to engage with customers targeting female consumers with product posts. promoting advertising campaigns Promoting long flowy dresses for women and bomber jackets with textured shirts in the basic campaigns for men. The products being sold on display vary in price structure Whistles also present editorials in magazines in different regions in publications such as Vogue, Glamour and Another.
Cos’ is a fashion brand for women and men with functional modern designs. The company launched in 2007 with stores worldwide with consideration of the locations. The cos coat below is made from cotton and the mango coat below is made from a linen mix.
Cos’ promotion varies on different platforms, the brand hasn’t used twitter to promote any advertising campaigns or collections, the account holds no content. Cos uses Facebook to promote sales and present new collaborations within the brand. Their most recent collaboration has been with Studio Swine creating New Spring an interactive installation and experience at the city’s historic Cinema Arti. Cos also promoted the limited collection on the Facebook page celebrating the brands commitment, innovation and craftsmanship. The brand uses YouTube to promote upcoming collections, projects and brand concepts. Cos collections incorporate an online magazine, presenting the latest collections. Cos instagram is all about promoting different concepts using the brands recent collaborations, the brands Pinterest page promotes the latest projects, collections, campaigns, essentials, concepts and ideas. Soundcloud playlists incorporate winter, autumn and festive sounds. The brand uses the sources of promotion to engage with the target consumers and draw sales.
Zara’s is a Spanish clothing and accessories brand for both women and men founded in 1975, with over 2187 stores worldwide. The brands Twitter page promotes the latest editorials whilst presenting a range of products and capsule collections. While the twitter pages are all about presenting visuals and gaining the customers attention with short snaps of clips and videos. Zara is not spending millions of pounds on advertising, clever for where they place stores. Zara would be a threat due to the reputation of a good quality brand. The latest promotion has been based on the brands most recent sustainable collection. With a range of pieces producing recycled fabrics having a smaller environmental impact.
Both Zara and Mangos Twitter is about engaging with the brands customers and consumers. Promoting similar content with the aim to make sales, making each brand competitive to capture their target customer’s attention. Completing similar projects and promoting editorials.
Price of whistles products in comparison to Mangos products vary quite high in price.