Violeta campaign
Mango teamed up with Candice Huffine for the Violeta by Mango presented in the Spring/Summer 2016 collection. Violeta is a new collection representing plus size styles and fashion for women.
Dressing a young target market with garments designed to be comfortable, feminine and modern. The project was launched in January 2014 and completed a number of campaigns. The researcher contacted the mango customer service team directly and discovered that the violeta collection has been rather successful and the mango team intend to bring the violeta collection in stores across as many countries as possible.
Mango presented the ‘Back to school’ campaign
Within this campaign the brand has targeted a young consumer with parents looking to purchase pieces for their children as the customer. Dressing a young target market with garments designed to be comfortable, adjustable and suitable for school.
Mango Man AW’16 Campaign
Mango presented the ‘Mango Man’ campaign
Within this campaign the brand has targeted the middle age bachelor consumer with parents looking to purchase pieces for themselves as the customer also. Dressing a young target market with garments designed to be comfortable, adjustable and professional. The project was launched in autumn 2016.
Tribal Spirit Campaign Collection Spring/Summer 2016
Within this campaign the brand has targeted the young consumer. Dressing a young target market with garments designed to be comfortable and adjustable. The project was launched in spring 2016. The campaign had a lot of controversy for using Kendall Jenner to represent the tribal trend. This was quite a controversy as many questioned why a more ethnic model was not used for the African savannah inspired range.